Youth To The People: Beauty Extension

Summary

For this project, Youth to the People aims to broaden its product range within the makeup category, aligning with its core values of inclusivity, sustainability, and authenticity. The brand endeavors to become a frontrunner in the makeup infused with skincare trend. As a part of this initiative, the brand is introducing its inaugural Skin Tint, crafted with superfood ingredients. This new offering boasts an extensive shade range and features ingredients suitable for all skin types. Emphasizing clean ingredients, sustainable packaging, and refillable products, Youth to the People continues its commitment to providing quality, eco-conscious solutions for consumers.

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Titled "Shades of You," this campaign heralds the launch of ten revolutionary shades, marking a significant stride in redefining beauty standards. Beyond makeup, it embodies a celebration of diversity, individuality, and the boundless creativity of contemporary youth. Tag-lined "Feed Your Skin," this movement isn't merely about cosmetics; it's a platform for authentic self-expression and empowerment.

"Shades of You" encourages individuals to embrace their unique beauty, telling the world that there's a shade for every story. Whether you're exploring bold new looks or subtly enhancing your natural beauty, Youth to the People's skin tint collection is designed to let your true colors shine and nourish your skin.